Business Marketing Advertising

For almost a year a man in Milwaukee by the name of Kropf thought he couldn’t walk. So he didn’t try to walk. In time people came to talk about him as a cripple, and he thought he was a cripple.

Then Coue came to Chicago. He told Kropf that there was nothing the matter with him. He told him that he could walk if he wanted to. He told him this several times until Kropf believed it and stood up and
walked.

Kropf wasn’t a cripple at all ? he only thought he was.

You and I are not unlike Kropf. We think we can’t sell this or that man, and we don’t sell him. We think we can’t make such a large quota, and we don’t make it. We think we can’t double our sales this year, and we don’t double them.

One of these days some other salesman is going into our territory. He won’t be handicapped by any notions as to what he can’t do. “Sure, I can sell that man, he will say, and he will sell him. The same with his quota ? the same with everything. He will think success and succeed.

Take any sales people who is making big money; whose services are in demand; who is sent out to do things which other salesmen think cannot be done. What do you find? You find a man who has been cured of the “it can’t be done” habit; who feels that anything anyone else can do he can do, and all the king’s horses and all the king’s men couldn’t convince him otherwise.

You don’t have to be born differently to be that kind of sales person. All you have to do is to think differently.