Business Marketing Advertising

Marketing chiropractic can be challenging. Look no further, then, as you have a very simple yet very powerful tool in YouTube’s new video sharing features.

Learn more about this revolutionary new feature, which allows anybody to spread the word and share your office tours, educational videos, promotions and all manner of other video content. Read on, if you want to be able to harness this sort of power for your marketing chiropractic.

YouTube as a Marketing Opportunity

You may have a lot of questions about how effective YouTube can be, if it is effective at all: “Why should I make the effort to post a video on YouTube? Will people even actually see it? How will posting one video turn into, as you say, hundreds or thousands of new patients? Will YouTube make that great a difference to my marketing chiropractic?”

Consider these facts, then, before passing judgment:

* YouTube is third among the most visited websites in the world. * YouTube is second among search engines in terms of popularity. * The average YouTube visitor will surf around the website, watching around 21 minutes worth of video daily in the process. * 65% of people who watch videos online will be between 35 to 64 years old, ideal targets for your marketing chiropractic. Contrary to popular belief, the average YouTube user is not that stereotypical 13 year old kid who can’t even clean his own room.

To put it bluntly, YouTube’s great size and scope for a website makes chances greater for people to stumble onto your video. Combine this with Google’s recent infatuation with online videos in its search results, and you’ve got yourself a competent tool for marketing. I have had clients of mine having pulled effective campaigns off within just 4 hours of posting their video content.

The “viral” nature of YouTube video, though, has to be its best trait. When a patient, or a potential one, watches your video, he can tell his friend about it, even easily email a link to it if he wishes to. Statistical research has shown this to apply to about 68% of YouTube users, who send these to family and friends. This means that even a single video has the potential to be a viral marketing sensation that will be responsible for bringing interested, potential patients in by the truckload every day.

The Power of the New Feature: Instant Sharing

YouTube has recently placed new “share” buttons for its videos, compatible for:

* MySpace * Facebook * Twitter

This new feature allows people to easily share videos with entire friends and/or followers lists on any of the above mentioned social networking websites. This means that every viewer is a potential viral marketing conduit for even more customers. All this, again, done with just one click. Marketing chiropractic virally has never been so simple and powerful at the same time.

Think, now, of the possibilities for you and your business.