Business Marketing Advertising

Some streets are named after famous patriots; others are named after the presidents; others honor old settlers, and still others commemorate historical events. -
But there is a street in Deshler, Nebraska, named “Round Oak Street” ? not because there happens to be an oak tree in the vicinity, nor in honor of some rotund Indian chief ? but because an enthusiastic Round Oak stove salesman lives on the street. It is, perhaps, only natural that every house on the street has a Round Oak heating plant.
Whatever we may think of the street as such ?and whatever we may think of the idea of having the street we live on named after the product we sell ?it is undeniable that this is the kind of enthusiasm that puts a salesman over big.
The trouble with most of us is that we take our work for granted. There are some salesmen who are so callous that they won’t even get excited about a proposed advertising campaign. In time this callousness turns to cynicism and they see only the flies in the cream jug. They end up by being “can’t-be?doners.”
Let’s fight shy of such a fate. Let’s always continue to feel that we are working for the best company in the world; that we have a product that towers above every other product of its kind; and fairly itch to get started so that we can tell more people about it.