Business Marketing Advertising

William H. Edwards, secretary of Roundy, Peck and Dexter Company, Milwaukee wholesale grocers, has a story that he is fond of telling to his men.
“A young man went to college,” he relates, “and the first thing this young man did was to cut a big letter ‘V’ out of a piece of red cardboard and nail it over his dormitory door.
“His fellow students were puzzled to know why he did this, and chided him about it. But he kept a stiff upper lip. He let them think anything they wanted to think. He just kept right on studying.
“The weeks passed into months and the months into years. But never a word from the student about that big letter ‘V’ over his door. Finally graduation came and he was chosen valedictorian of his class.
“Then he revealed his secret. Before entering college he had determined to be valedictorian. He put the letter ‘V’ over his door to keep his objective constantly before him.”
I won’t spoil the story by explaining the moral. But I know some people in this organization who could do or be anything they wanted to do or to be, if they would just set their minds to the task.
Some of us never arrive because we have forgotten our destination. We all need a tag and a ticket with a destination on it.