Business Marketing Advertising

An excellent illustration of how salesmen in widely different lines can pick up ideas from studying one another’s work is shown in the case of a grocery sales person who recently took out some insurance.
The grocery sales person was full of questions. The insurance salesman was fighting hard to keep control of the situation. It was evident the grocery salesman was purposely trying to throw the insurance salesman off the track.
Finally the insurance salesman said: “Now, Mr. Towne, the questions which are bothering you have bothered every other man who has ever taken out automobile insurance. I have given a lot of thought to explaining my policy in the fewest possible words. It will take me just eleven minutes to do it.
“At the end of eleven minutes you will find that I have covered most of the points you have in mind bringing up ? if not, I will be glad to answer your questions. But it will save my time and yours if you will first let me tell it my way.”
The grocery salesman realized that he had at last found a way to handle buyers who were constantly interrupting him with questions. He has since used the idea a number of times ? and it works just as well in, selling groceries as it does selling insurance. I am passing it along to you for what it may be worth.