Business Marketing Advertising

One of the business magazines recently published an article under the striking caption, “Yourself, Inc.”
The article goes on to explain that “Yourself, Inc.” is not a partnership, but a business in which you are the principal stockholder. Your charter grants you the right to engage in any business you see fit, for as long as you see fit.
Your assets are your own determination to succeed; your individuality; your personality; your integrity; your courage; your love of truth, of justice and mercy; and time.
All of these assets must be conserved, expanded and used by the management of “Yourself, Inc.” to produce the necessary profits.
Operating against their conservation and the making of profit is the overhead. It consists of wasted time, putting off doing things, arguing with customers, overconfidence, self-satisfaction and the inability to learn by past mistakes.
But the most important of all the assets of “Yourself, Inc.” is time, and the liability which needs the most watching is wasted time. The success of the enterprise will be measured by the ratio of the time turned to profit to the time frivoled away. Time is to “Yourself, Inc.” what capital, merchandise and credit are to a mercantile business ? it is the whole stock in trade.