I was reading a Chinese magazine the other day. In the magazine, there is an ad showing a good looking, muscular top less guy holding a bowl of rice. A BOWL OF RICE! I immediate turn to my friend and show that ad to them. They are selling sex appeal on a rice ad. Rice in Asia is like bread or potato in the US, nothing really sexy about it. But the advertiser trying to get you to think… eating their rice is sexy and healthy. It helps you to build a lean and muscular body, and of course, attract opposite sex.

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