This video is a presentation done by Michael Port. He wrote several books about small business marketing, and he has developed some concepts that are different from many small business experts. He is a great speaker, very passionate and enthusiastic.

In this presentation, he gave you a very refreshing idea on what people hear about elevator speech. Many people hates giving elevation speech. Michael Port told you that you do not have to give them to be a good sales person. Instead, listen to what your customers needs and desires, tell them how your products and services can help them, and tell them what the results will be. Have a conversation with your customers and develop a relationship with clients. You do not need to use a pitch or feel you are selling something that they don’t need. Elevator speech is all about YOU, your customers don’t care about you, they care about what YOU CAN DO FOR THEM.

This is a preview of Creative Selling Tips – Easier Way To Sell. Read the full post