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	<title>LIFTING THE BUYER OUT OF THE &#8220;PIKER&#8221; CLASS</title>
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	<description><![CDATA[For some years back the holiday drive on coffee has been a feature of Reid-Murdoch&#8217;s business. This year all records were completely shattered. Over 2,500,000 pounds of coffee were shipped out of their warehouses during December.
The piling up of such a record called for salesmanship of a high order, and many interesting experiences were recited [...]]]></description>
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		<title>LIFTING THE BUYER OUT OF THE &#8220;PIKER&#8221; CLASS</title>
		<description><![CDATA[For some years back the holiday drive on coffee has been a feature of Reid-Murdoch&#8217;s business. This year all records were completely shattered. Over 2,500,000 pounds of coffee were shipped out of their warehouses during December.
The piling up of such a record called for salesmanship of a high order, and many interesting experiences were recited [...]]]></description>
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