Business Marketing Advertising

The other day some of the men in the office played a game of golf on a course that was pitted with puddles of water.
After a few holes the puddles began to get on the nerves of one of the players. Every time he drove or pitched he seemed to land in the water. He went to pieces completely. The mental hazard was too much for him.
Now, ordinarily, this man played a fairly good game, but somehow he got it into his head that every time he hit the ball he drove into a puddle, and the first thing he knew he was doing it regularly. The other players drove over the puddles, but he drove into them.
There are mental hazards in business as well as in golf. If we think about them long enough and hard enough we will find ourselves licked, just as those water puddles licked my friend.
This is particularly true of that great mental hazard ? the summer lull. In every selling foursome you will find a player whose game has gone to pieces because he has convinced himself that summer is a poor time to see people. The mental hazard has “got” him.