Pay-Per-Click Web Advertisers Combat Costly Fraud - New York Times
May.13, 2009 in
Marketing News
![]() Marketing Week |
Pay-Per-Click Web Advertisers Combat Costly Fraud
New York Times, United States But according to the click fraud detection business Click Forensics, marketers are wasting more money than ever. Because of the troubled economy, companies have shifted their advertising dollars to more cost-effective formats like pay-per-click … Pay-Per-Click fraud threatens business IAB Releases Click Measurement Guidelines, Establishes Parameters … UK Mobile Ad Spend Doubled in '08 |






















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