Business Marketing Advertising

The managing director of one of the largest paint manufacturers in the British Empire, with the reputation of being one of the greatest salesmen, was interviewed regarding his selling methods.
He replied that there wasn’t anything he did that was worth writing up. He simply laid out his plans and then followed them through!
What a story could be written around that simple thought. How many of us dream mighty dreams, conceive brilliant ideas, and then promptly forget them? How many of us read of methods which we know absolutely will increase our business, but never put them into practice?
Two salesmen that I have in mind will read this hook. Both of them will read in its pages some plan or idea which they can actually use to increase their year’s business. Both of them will be quick to appreciate the value of the suggestion.
But in the case of one of these men, his enthusiasm will begin and end with the reading of the book. In the case of the other he will not only read it, but he will follow it through. He will make it pay dividends.
Thinking about how we can get more business; how we can make more money and how we can attain greater success, is not enough. The most brilliant ideas in the world won’t put an extra penny in our pockets unless we put them to work.