Business Marketing Advertising

A Direct Mail Marketing campaign is perfect for attracting new customers, and for keeping existing clients coming back for more. When you address each individual client directly, you will be able to capture their attention, and pitch your ideas and offerings more effectively.

Where To Begin

Direct mail marketing starts with a mailing list. The more information that is availabe, the more personalized you can make your campaign. If you know the last product a specific client purchased, you can offer them a similar item, at a discounted cost, similar to the way Amazon.com recommends purchases. All information from the mailing list is processed and then automatically inputted onto a design template for each and every name and address on the list.

Setting up the Design Template

When you design a direct mail marketing piece, you need to make sure that you have left enough room for a moderately long name to fit in your designated variable textboxes, without disrupting too much of the rest of your content. Test it out, try to copy and paste a long name into your textbox, then adjust the design to make it work better with that name. The same goes for the address box: there should be enough space to fit a long name and a long address, and you need to make sure that none of the address elements jump to the next line.

Let ABG Print Design your Direct Mail Postcard Template for You

If you would like to send out a direct mail postcard, but you need a design template to get your campaign off the ground, you can trust our talented graphic design professionals to create an effective direct mail postcard design. With several paragaphs of text, a set of images, and a call to action, we can create a design for your direct mail piece that is sure to generate a response.

ABG Print is New York City’s 24 Hour Printing Company, providing its clients with unbeatable same day, next day and overnight printing services. Call us at (212) 398-1010 to find out more about our 24 hour printing services, or visit our website at www.abgusa.com to request a quick print quote.

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