Business Marketing Advertising

It would be annoying, of course. You might even be called off your territory for a few weeks until insurance matters were adjusted and operations resumed.
But it would be only an interruption. The business as a whole would be just as valuable and you would soon be selling just as much as ever, because the good name of the business would remain intact.
Few of us realize the great value of a good name. When Barnum & Bailey decided to quit, they sold their circus, including all the wagons, animals, tents and property for $3,000,000. But nothing was said about the name. After the deal had been closed they turned around and sold the name for another $3,000,000 to Ringling Brothers. In the epidemic of mergers through which business is passing, many companies have been paid fancy prices for their good name alone. In some cases the plants were junked; the assets were written off.
The name of your company is worth many thousands of dollars. When you were employed it was the most valuable thing that was turned over to you ? much more valuable than the samples, expense money or other tangible equipment. It was the biggest thing you took out of the office the day you were hired.
On that day you lost your identity as an individual. You became known as a representative of your firm. Everything you do ? everything you say ? either adds to or detracts from the reputation of your company in your territory.
Some day you will turn back the good name that wits entrusted to you. When that day comes, whether it is ten days or ten years from now, you will want to return it without a scratch or a blemish ? improved from having been in your care and polished and the better for wear.