Business Marketing Advertising

Wm. Wrigley, Jr., does not see the many salesmen who call. He has assistants who see them. However, the other day a young salesman wandered into Mr. Wrigley’s office and sold him twenty thousand souvenir blotters before he found out that Mr. Wrigley does not do the buying. This is how he did it.
Edward Caldwell, the salesman mentioned, is only fourteen years old. The first time he called at the Wrigley building he learned the gum king was at his club. So Caldwell called the following day. This time he avoided the information clerk. He spotted a man through an inner door. He decided that that must be Mr. Wrigley himself. When the man came out, young Caldwell walked up and made himself known.
It was Mr. Wrigley. After Caldwell had stated his mission, Mr. Wrigley received him cordially but turned him down. “I’m sorry, my boy,” Mr. Wrigley said, “but we do not require anything in the souvenir blotter line just now. Very sorry, I’m sure.”
“Please don’t feel sorry, Mr. Wrigley,” said the youngster, “I have a good proposition and know I can sell it.” “Well,” replied Mr. Wrigley, “if it is as good as that, call me up some time and we’ll talk it over.”
Caldwell agreed. A week later he made an appointment to see Mr. Wrigley. Arriving at the office, he was ushered into the presence of a different man. The young salesman was surprised, but he quickly awl fearlessly stated that he understood he was to see Mr. Wrigley personally. He was finally admitted into Mr. Wrigley’s private office. After hearing the boy?s story, Mr. Wrigley agreed to take ten thousand blotters. However, Caldwell believes in hitching his wagon to a star. So he pointed out to Mr. Wrigley how much more economical it would be to buy twenty thousand. Mr. Wrigley smiled. But he saw the point and signed a contract for the full twenty thousand.