Business Marketing Advertising

In his book, “The Man from Maine,” Edward Bok tells how Cyrus Curtis, upon buying the Philadelphia “Ledger,” dismissed its advertising manager, George F. Goldsmith.

Being a good advertising salesman, Goldsmith soon got a job with the Albert Frank Advertising Agency of New York, which places a great deal of financial advertising in the newspapers, including the “Ledger.”

A friend said to Goldsmith: “Now is your chance to get back at the ‘Ledger.”‘

But Goldsmith replied: “No; I was married while I was on the ‘Ledger’; my children were born while I was with it; my home was bought with my income from it ? I couldn’t go back on the ‘Ledger’ now.” And he didn’t.
Mr. Curtis heard of the incident. He investigated and found that he had been hasty in asking for Goldsmith’s resignation. He went to New York and apol?ogized. Today Goldsmith is treasurer of the paper.

It always pays to do the thing that will increase the respect that you have for yourself. The salesman who knocks his old employer; who pads his expense ac?count and cheats in other ways is his own worst enemy. He is robbing himself of his most precious possession ? his respect for the man he sees in the mirror.