Business Marketing Advertising

An experienced driver knows that if a car does not start after turning it over a few times there must be something wrong, and he gets busy at once and begins to check up. He doesn’t run his battery down.
Neither will an experienced salesman burn up his energy and ruin his morale in a frantic effort to get business after a series of discouragements.

When you have gone several days without an order, check up on yourself to see what is the matter with your methods. You will probably find any one of these things to be wrong:

You may have lost your enthusiasm, in which case make a few calls on known boosters and let them resell you.
Your appeal to the buying motive may not be strong enough, in which case you need new evidence of profit and gain to weave into your selling talk.

You may be weakening your appeal by scattering your fire ? in other words, you may not have found the one big dominant reason why men buy what you are selling; or, having found it, you may not emphasize it effectively in your sales talk.

It may not be any of these things. It may be something else. But whatever it is, find it by a process of elimination, just as you locate the trouble in your car. You can’t hit on six cylinders if your spark plugs are loose, or your tank empty.