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Entries for the ‘Marketing News’ Category

Class-action lawsuit over tobacco ads proceeds – San Francisco Chronicle

May.20, 2009 in Marketing News

New York Times
Class-action lawsuit over tobacco ads proceeds
San Francisco Chronicle,  USA
Consumers have the right to sue as a group over advertising they believe misled them into buying products, a divided state Supreme Court ruled Monday in reinstating a massive suit against the tobacco industry. The 4-3 decision rejected business …
SC Revives Cigarette Advertising Class Action Metropolitan News-Enterprise
California Reinstates Tobacco Fraud Class Action Consumer Affairs
SF: COURT ALLOWS CLASS ACTION FRAUD LAWSUIT AGAINST TOBACCO COMPANIES CBS 5
Law.com - Bloomberg
all 194 news articles
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Advanta Leaves Credit-Card Niche – Wall Street Journal

May.20, 2009 in Marketing News
Advanta Leaves Credit-Card Niche
Wall Street Journal
Ms. Pritikin said she has started using her personal credit card for business expenses such as mailing, advertising and marketing. She plans to keep using that card unless it gets too unwieldy to combine business and personal expenses. …
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Ad-ology: Keep advertising in tough times – BizReport

May.20, 2009 in Marketing News

Ad-ology: Keep advertising in tough times
BizReport
In fact, nearly half (48%) of US adults believe that a lack of advertising from a store, bank or car dealership during a recession means that business is probably experiencing difficulties and struggling. On the other hand, when a business continues to …
Consumers Say Fewer Ads Spell Trouble Media Buyer Planner
all 2 news articles
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Beauty business helps puts pretty face on recession – Reuters

May.20, 2009 in Marketing News
Beauty business helps puts pretty face on recession
Reuters
"The downturn in the economy has seen a huge increase in Avon representatives," Avon's Advertising and PR Manager Michaela Groves told Reuters. "We have seen a rise in women who have been made redundant from professional and corporate finance type …
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Pay-Per-Click Web Advertisers Combat Costly Fraud – New York Times

May.13, 2009 in Marketing News

Marketing Week
Pay-Per-Click Web Advertisers Combat Costly Fraud
New York Times, United States
But according to the click fraud detection business Click Forensics, marketers are wasting more money than ever. Because of the troubled economy, companies have shifted their advertising dollars to more cost-effective formats like pay-per-click …
Pay-Per-Click fraud threatens business Utalkmarketing
IAB Releases Click Measurement Guidelines, Establishes Parameters … Business Wire (press release)
UK Mobile Ad Spend Doubled in '08 ClickZ News
Econsultancy - Asia Media Journal
all 73 news articles
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National CineMedia Q1 2009 Earnings Call Transcript – Seeking Alpha

May.13, 2009 in Marketing News
National CineMedia Q1 2009 Earnings Call Transcript
Seeking Alpha, NY
While our national advertising business was strong, as expected our Q1 local advertising revenue was pressured by the weak economy. Our local revenue decreased 19% versus Q108 as increases in network screens were not enough to mitigate the negative …
National CineMedia Reports Upbeat First Quarter for Digital In … Digital Signage Expo
National CineMedia Posts Strong Results, Warns of Worse Q2 Media Buyer Planner
National Cinemedia backs 2009 forecasts Forbes
SmartBrief - Forbes
all 31 news articles
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paidContent.org – Analyst To Start-Ups: Good Luck Taking On Google – Washington Post

May.13, 2009 in Marketing News

Telegraph.co.uk
paidContent.org – Analyst To Start-Ups: Good Luck Taking On Google
Washington Post, United States
Analysts, pundits and bloggers like to debate how long Google (NSDQ: GOOG) can maintain its position atop the online advertising and search world. Skeptics point to the fact that its exposure to advertising (it represents 99 percent of the company's …
Is Google Insurmountable? Wall Street Journal
New Google Search Features: We're Not Dead Yet BusinessWeek
How will Google monetize the "meaning" of a search? ZDNet Blogs
Forbes
all 506 news articles
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Burger King Ad Plan Is Fought – Wall Street Journal

May.13, 2009 in Marketing News
Burger King Ad Plan Is Fought
Wall Street Journal
By PAUL ZIOBRO A group representing Burger King Holdings Inc. franchisees is trying to block plans by the parent company to divert rebates the store operators receive from buying soft-drink syrup into a beefed-up national advertising budget. …
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Publisher from LA tapped to lead UT – San Diego Union Tribune

May.13, 2009 in Marketing News

San Diego Union Tribune
Publisher from LA tapped to lead UT
San Diego Union Tribune, CA
“But the Union-Tribune is a strong franchise that can thrive as long as we support a quality product while maintaining a profitable business.” Moss, who was raised in Baltimore, previously worked in San Diego County from 1980 to 1986 as advertising …
MEDIA: New chief at San Diego Union-Tribune North County Times
all 109 news articles
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US HOT STOCKS: Pericom Semiconductor, Interline Brands – Wall Street Journal

May.02, 2009 in Marketing News
US HOT STOCKS: Pericom Semiconductor, Interline Brands
Wall Street Journal
(WPO, $365.88, -$52.71, -12.59%) swung to a first-quarter loss and higher charges as its struggling newspaper and magazine units continued to weigh on results, with the advertising slump worsening at its namesake newspaper. The newspaper segment swung …
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