Business Marketing Advertising

I was trying to find out how to make my own homemade makeup brush cleaner on Youtube the other day. When I was watching various videos, I found many youtube videos that show you how to use Mac cosmetics for different type of make up effect created by the same guy. He showed you what products to use to make your face look slimmer, which makeup brush to use for what purpose, etc. He didn’t say he worked for Mac, but I believe he does. He knows everything about Mac cosmetics, even the number that identify each brush!!

It happens to me a lot, probably you experience the same thing as well. When the time comes to decide where you want to go for lunch or dinner, you and your friends (or husband/wife, whoever) would go back and forth to try to decide where to go.  Once you arrive at the restaurant, then you will go back and forth to decide what to eat.

Many restaurants have daily specials that help them to promote certain items on their menu. It also indirectly help their customers to make up their mind of what they should get.

When I left work today, I notice my co-worker’s car has a “Mystery Spot” bumper sticker on it. Mystery Spot is a popular tourist destination in San Francisco bay area. I see it on the freeway all the time as well.

Every visitor who visit Mystery Spot receive a bumper sticker as a souvenir. I am sure they plan to use this souvenir to ask their visitors to advertise for them…. for free (they wouldn’t tell you that, of course). It is a simple bumper sticker, just yellow background with black text.

When I went to the gym today, I saw a poster of a “Workout party” the gym is going to have next week. Of course, all members and non-members are invited. They encourage their members to bring their friends and families to try out their group classes, and the equipment.

Can you put that idea to use in your business? Many home based business, or MLM business, like to use party to attract clients, such as tupperware party, jewelry party, cosmetics party, winte tasting etc. I have heard of dentists host parties on special days for their customers as well.

If you have a brick and mortal business, you probably know how important your business signs are. Many businesses spending a lot of money to build big, tall signs along the freeway to make sure their customers can find them easily. Those big tall signs bring in a lot of business for gas stations, restaurants, and hotels. They use their business signs to make sure their customers can find them when they need them the most.

There are more and more videos on  youtube that are not just music video and your next door neighbor’s video clips. You can find many tutorials and advice videos on Youtube. For instance, if you did a search on “job interview” or “how to wear makeup,” you will find a lot of videos that people are trying to show their expertise and give you tips about certain topics. They show you their website addresses, which bring the visitors to their own websites, where visitors can sign up for their newsletters, get more information about their products, or shop at their stores. It is a great lead generation method as well.