Business Marketing Advertising

Do you want fries with that?

Upselling and cross promotion is a great way to increase your sales without spending more money on advertising and promotion. When I was working in a restaurant, the restaurant managers gave us a lot of training on how to upsell the customers.

You wonder why they put the beautiful, mouthwatering dessert tray right at the entrance of the restaurants? When you go to Olive Garden, the wait staff always ask you if you want free wine samples? When you go to McDonalds, they always ask you “do you want fries with that?” If you go to Starbucks, they probably ask you “Do you want some breakfast as well?”

How To Find Proven Marketing Ideas Small Business Can Use?

If you read any business marketing books, you will read about all the theories, or maybe step by step guides, on how to make marketing plans. Once you have a marketing plan, you will have to develop marketing tactics to use for your small business. How do you know any marketing ideas or tactics are effective for your small business?