Business Marketing Advertising

There are more and more videos on  youtube that are not just music video and your next door neighbor’s video clips. You can find many tutorials and advice videos on Youtube. For instance, if you did a search on “job interview” or “how to wear makeup,” you will find a lot of videos that people are trying to show their expertise and give you tips about certain topics. They show you their website addresses, which bring the visitors to their own websites, where visitors can sign up for their newsletters, get more information about their products, or shop at their stores. It is a great lead generation method as well.

Youtube videos also have good rankings on Google. If you do a search on some popular terms on Google, many Youtube videos show up on first page.

How effective is using Youtube as a marketing tool? The number of views people get on their videos prove to you that Youtube is a great way to promote your products or show off your expertise to the world. Best of all, it is a free!!

If you sell a gadget, make a video of how the gadget solve your customers’ problems. If you are an accountant, a doctor, or in any service industry, find a topic that people have a lot of questions about, and simply talk about it in the video. Give specific examples on how you solve your customers’ problem, or save their time and money. At the end of the video (or during the video), make sure to tell the visitors to go to your website, call your store phone numbers, or whatever you want your customers to do.  Put a call to action in the videos is key.

So, next time when you are thinking to implement another low cost marketing idea, make an interesting and informative video and post it on Youtube.