Business Marketing Advertising

“Dad” Howe is dead. In fact, he has been dead several years, but in his territory he is still remembered ? with love and respect.
“Dad” always got the best room in the hotel. The writer always seemed to bring him the tenderest steak or the most generous helping of chicken. The clerks in the stores he visited took pride in telling him they needed more of his line.
The buyers said “Dad” could come as often and stay as long as he liked. Saturday mornings when he visited the jobbers, everybody from the boys on the shipping platform to the president in the private office had a good word to say to “Dad.”
Some people wondered when “Dad” ever found time to sell. But his sales record always seemed to prove that he was the best salesman the company ever had out of San Antonio. In any town in southwestern Texas “Dad” could walk into the bank and get a check cashed without formalities. People believed in him.
“Dad” once said, “I spend half my time making friends ? you never know when you’ll need them.” “Dad” did things for people ? little things that most of us forget to do, but those are the things people appreciate and remember.
Even in this commercial age friends are our greatest asset ? provided they are the right sort of “folks.” Dividends from investments in friendship are not governed by stock market fluctuations ? they are often highest when other investments are lowest.