Business Marketing Advertising

G. D. Carter, a sales manager of the F. E. Compton Company, at one time had an experience that shows why some sales people who are not particularly clever, or brilliant, or unusual, succeed where “born” salesmen fail.

On leaving his home one morning, Mr. Carter noticed an Armenian, with a bright-colored oriental rug thrown across his arm, ringing a doorbell. A woman came to the door and the Armenian said, “Pretty. Want to buy?” The woman slammed the door.

He went to the next house and rang the bell, and said, “Pretty. Want to buy?” and the next woman slammed the door.
The incident so interested Mr. Carter that he slowed up his car and followed the Armenian down the block. He called at seven houses and said no more than, “Pretty. Want to buy?” At the eighth house he stopped, and heard the woman say, “Yes, have you any more like this?” The Armenian had deposited his pack just around the corner, and he ran down and brought back several others. He sold six.
After this, Mr. Carter stopped the Armenian and found that the sale totaled over $180.
Another example of exposing yourself to sales. It seems as though there is always one in seven or eight who is willing to take your merchandise away from you.