Business Marketing Advertising

R. P. Spencer tells a story about an Englishman and a Scotchman that has a moral for those of us who are not getting on in our present jobs, because our expense account gives the lie to our claim of having business ability.
“How is it,” asked the Englishman, “that the Scotch get on so well in business while so many English and Irish don’t seem to be able to make it go?”
“Brains, my boy,” replied the Scotchman. “If you want to get on in business you must eat more fish. Give me ten shillings and I’ll get you some fish like my wife buys for me.”
The Englishman gave the Scotchman ten bob and the fish was sent to him. Next day he again met the Scotchman, who asked him how he was getting on since eating the fish.
“It was splendid fish,” the Englishman admitted, “but I can’t say that I feel any different ? and besides ten bob was a lot to pay for a piece of fish.”
The Scotchman slapped him on the back. “Why, it has done you a world of good,” he said. “Your brain is beginning to work already. Now you will get along all right.”
The story is an old one but the moral will never be so old that it can be forgotten. It nicely illustrates the value of watching the outgo as well as the income.