Business Marketing Advertising

Howard A. Cory, a topnotch Louden Machinery Company salesman who is known for his ability to go out with other salesmen on orders running into the thousands and close the sale, once made a sale in Cleveland that is interesting.

The prospective buyer, whose hobby was a scientifically developed farm east of Cleveland, was exceptionally well informed on modern farming methods and equipment. He was often consulted as an authority on the subject.

Up to the time he was forty he lived a hit or miss existence. He was a prospector. He had chased all over the continent seeking gold and silver. The more remote the place, the more it appealed to him.
One day he was sitting on the front porch of a little hotel on the outskirts of Los Angeles, wishing he had the money to go to some God-forsaken place in Mexico. He noticed a wagon load of dirt go by. It looked tarry and greasy. It interested him.
He asked the driver where the earth came from, and was told that it came from near Westlake Park. He jumped on a street car and hurried there.
Thirty feet below the surface Doheny and his partner later unloosed a stream of liquid gold that was destined to pour millions into their pockets and make rich the landowners who had always supposed that “breer” was just “breer.”
There are a lot of Dohenys among the salesmen of today. They, too, think that fortune lies afar off. If they were only somewhere else they know they would do better. If these men would only look for fortune right in their own territories, they would find it, just as Doheny found his oil, for it is there.