Business Marketing Advertising

I heard about a salesman the other day who sold rice to grocery stores. He was short on looks, short on personality, short on conversation ? but he was long on getting orders for the rice he was selling.
At the convention of his sales force last year he let the other salesmen in on his secret. The reason he sold more rice than any other salesman during that year was because he sold by taste as well as by talk.
He had his wife put up a lot of little rice puddings in nice little jars. He carried these puddings around in his Chevrolet with a bottle of cream and some paper spoons. After he got on a working basis with a customer he persuaded him to eat some of his rice pudding, made of his rice. And he sold the man, seven times out of ten!
Disgustingly simple? Of course. The ideas which get big results in selling are most always the kind that make us wonder why we didn’t think of them first. The blunt truth is that very few of us are doing any thinking at all. We only think we think.
There is nothing we can do in the thinking line that will count more this year than thinking up ways to get over our selling story by seeing, tasting or feeling as well as hearing. The more of the buyer’s senses we cab appeal to, the bigger our record will be at the close of the year.