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What Is The Straightline Downline?

A life Changing Business Opportunity…Get In LIne Today!

The Straightline Downline is a business building system that attracts people that are at a stage in their life where they have had enough and are ready for a change. With our business building system, we don’t need to go out looking for people to talk to about a business opportunity. The system brings the people to us!

A salesman selling check-protecting devices to New York retailers, bankers, etc., has found that he increases sales in the long run by giving special attention to small buyers. He uses a plan that successfully secures quick action on small orders. To illustrate, in a recent interview the buyer said: “I don’t want one of those machines ? it costs too much and besides my business is too small to have trouble with check raisers.”

One of the business magazines recently published an article under the striking caption, “Yourself, Inc.”
The article goes on to explain that “Yourself, Inc.” is not a partnership, but a business in which you are the principal stockholder. Your charter grants you the right to engage in any business you see fit, for as long as you see fit.
Your assets are your own determination to succeed; your individuality; your personality; your integrity; your courage; your love of truth, of justice and mercy; and time.
All of these assets must be conserved, expanded and used by the management of “Yourself, Inc.” to produce the necessary profits.
Operating against their conservation and the making of profit is the overhead. It consists of wasted time, putting off doing things, arguing with customers, overconfidence, self-satisfaction and the inability to learn by past mistakes.
But the most important of all the assets of “Yourself, Inc.” is time, and the liability which needs the most watching is wasted time. The success of the enterprise will be measured by the ratio of the time turned to profit to the time frivoled away. Time is to “Yourself, Inc.” what capital, merchandise and credit are to a mercantile business ? it is the whole stock in trade.

It would be annoying, of course. You might even be called off your territory for a few weeks until insurance matters were adjusted and operations resumed.
But it would be only an interruption. The business as a whole would be just as valuable and you would soon be selling just as much as ever, because the good name of the business would remain intact.
Few of us realize the great value of a good name. When Barnum & Bailey decided to quit, they sold their circus, including all the wagons, animals, tents and property for $3,000,000. But nothing was said about the name. After the deal had been closed they turned around and sold the name for another $3,000,000 to Ringling Brothers. In the epidemic of mergers through which business is passing, many companies have been paid fancy prices for their good name alone. In some cases the plants were junked; the assets were written off.
The name of your company is worth many thousands of dollars. When you were employed it was the most valuable thing that was turned over to you ? much more valuable than the samples, expense money or other tangible equipment. It was the biggest thing you took out of the office the day you were hired.
On that day you lost your identity as an individual. You became known as a representative of your firm. Everything you do ? everything you say ? either adds to or detracts from the reputation of your company in your territory.
Some day you will turn back the good name that wits entrusted to you. When that day comes, whether it is ten days or ten years from now, you will want to return it without a scratch or a blemish ? improved from having been in your care and polished and the better for wear.

In an old book called “The Science of Purchasing” published by Appleton, some points are brought out which are interesting because they give us a chance to see ourselves as our customers see us.

The outstanding impression which the book gives is that purchasing is becoming more and more a weighing of facts, and less a matter of personality. Throughout the book, emphasis is placed on the importance of not doing or saying anything which will give the salesman an opportunity to use his person?ality. The buyer is told to be even careful of how he moves his eyebrows, for a good salesman knows that a raising of the brows indicates doubt, and a lowering of the brows indicates antagonism.

Are you thinking of using video in your marketing campaign? Many businesses are using youtube to advertise their products. If you are thinking about it, be sure to read the article below to learn more about video email marketing…

If you were given two types of ads, one contains purely words and the other contains graphics, to which would you be more attracted? Quite possible, you will go for the ad with images. Indeed, images are often necessary when you want to draw more attention to your ad. Some proofs of this are the billboards and TV commercials that you see everyday. The internet is offering a more advanced type of marketing using images — video email marketing.

One of the best men in the Holcomb & Hoke sales organization maintains his reputation as a star salesman through the use of a plan for handling the leading objection which develops anew about every other month. For example, he cites a recent sale where the plan was applied.
The buyer advanced the stereotyped objection, “Business is bad and money is tight.” As Studebaker puts it, “If a man is thinking about a cat it is easier to talk with him about cats than to make him talk about dogs, so I talk cats.” Therefore his reply was:
“Of course, I know your business is bad,” said the salesman. “When business is bad you need cash.
One of the greatest authorities reminds us that the thing to do is to cut down on nonprofit-producing items and get business on those items in which there is the best profit, as well as save money wherever you can.” He then told of the profit-making possibilities of his machine and got the order.
There’s nothing new about this plan. But you and I know that when we hear the tear-producing alibi of nearly every buyer who cannot get enough money, we are often ready to throw up our hands and go on. Instead of being downhearted another salesman says:
“Wouldn’t you like to make it better?” Thus he turns the objection into a selling point. He applies this plan to nearly all objections. For instance, when the buyer claims there is “No demand,” he asks why the buyer doesn’t feature and sell postage stamps. As the buyer hastens to explain that there is no profit in them, the salesman points out that it is profits in which the merchant is interested, thus getting back to profit talk.

I sometimes wonder if we are not losing out by being too easily satisfied with ourselves.
Here is what makes me think so. A certain sales manager received word that his competitor was getting a large business from a certain account. He spoke to the salesman, who insisted there was nothing to it. He was satisfied that he was getting all the business.
But his sales manager was not so easily satisfied. He went to see the account himself. He found that the customer was giving the competitor fifteen times more business than he was giving his salesman ? not a little more, but fifteen times more.
Moreover, the customer didn’t know why he was giving such a large proportion of his business to a competitor. So far as the sales manager could learn, the only reason why his salesman was not getting more business was because he was satisfied there was no more to be had! Can you imagine that?
When the sales manager told the salesman what he had learned, the salesman had a hemorrhage. His balloon burst. He vowed he would get all that man’s business ? and he did. Last month he sold that customer more than he had bought during six previous months combined.

Promotional Product’s serve the purpose to get a company’s name into the public eye and by assisting them in building a reputation, besides the use of billboards, TV commercials, and other print advertisements. There is a trick to finding effective promotional products. This then forces us to ask the question what makes a promotional product effective? The answer is most effective type of Promotional Product is the one that gets used. If items are getting used, the recipient is constantly reminded of your company and anyone who sees the product being used is exposed to your company as well.

Have you been using a business to business prospecting company? Do you currently employ lead generation companies to allow your sales team to focus on selling? If you are curious as to whether your business can survive and even profit during a recession, this article is for you. This article will present six ways that your company can actually increase profits during a recession.