Business Marketing Advertising

Discover and Implement Proven Small Business Marketing and Advertising Strategies & Ideas

Entries for August, 2008

Are You Using Youtube To Market Your Product?

There are more and more videos onĀ  youtube that are not just music video and your next door neighbor’s video clips. You can find many tutorials and advice videos on Youtube. For instance, if you did a search on “job interview” or “how to wear makeup,” you will find a lot of videos that people are trying to show their expertise and give you tips about certain topics. They show you their website addresses, which bring the visitors to their own websites, where visitors can sign up for their newsletters, get more information about their products, or shop at their stores. It is a great lead generation method as well.

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Are You Selling What Your Customer Want in Your Ad?


I was reading a Chinese magazine the other day. In the magazine, there is an ad showing a good looking, muscular top less guy holding a bowl of rice. A BOWL OF RICE! I immediate turn to my friend and show that ad to them. They are selling sex appeal on a rice ad. Rice in Asia is like bread or potato in the US, nothing really sexy about it. But the advertiser trying to get you to think… eating their rice is sexy and healthy. It helps you to build a lean and muscular body, and of course, attract opposite sex.

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