Business Marketing Advertising

Headline is the most important part of your advertising message, no matter whether it is postcard marketing, direct response mail, ads on the newspaper, yellow pages ad, or anything else. Headline is the ad for your ad. If your headline fail to grab your customers’, the rest of the message does not matter.

I was listening an interview with a famous copywriter online, it gives me an idea that I haven’t thought of before. Take a look at your favorite magazines, or the magazines that your customers like to read, and check out the headlines on the cover of the magazines. Those headlines are written by high paid writers who gets paid for results. Those headlines have to be effective enough to get people to purchase the magazines.

Are you wondering what is the most effective direct mail format for your industry?  For senior care health care, retail, marketing and software, 8 x 5 full color post card is the most effective. If you are in entertainment and publishing business, 9 x 12 package is the most effective. Read the article below for more information:

Below is the second part of the postcard marketing video. Whether you use Vista Print or not, you can use the same ideas.

Here are the summary of the 10 tips on successful post card advertising:

1. Choose the right list - pick your target market. If you have a wrong list who are not interested in your products, the campaign will be a waste of time. I recommend trying to match your products to very specific group of people. For instance, if you just open a vegetarian restaurant, try finding a list of people who subscribe to a vegetarian magazine within a certain number of miles in your neighborhood. Depending on your pricing, you can also narrow it down further to people who have salary above a certain level.

Direct mail allow you to send specific message to a specific market that you want. Postcard advertising is a type of direct mail. Think about the number of postcards that you get in your mailbox every day, it shows that it is an effective direct marketing method.

The video below shows you the benefits of postcard marketing:

Many people think direct mail equals to junk mail; therefore, many small business hesitate to use this strategy. This is a more of a myth than anything. The list you are sending to is the most important part of your direct mail campaign. If you mail to a list of people who can benefit from your products or services, you are providing a great service to your target market.

This youtube video shows you what you must include in direct mail marketing. Direct mail can be very effective if you can convey your message effectively.

Do you use direct mail? Direct mail can be a very effective marketing method if you do it correctly.

Every time you open your mailbox, I am sure you will be greeted by tons of direct mail. If direct mail does not work, large and small companies would not spend tons of money on it. However, do you perceive them as junk mail, or something useful?

This video is a presentation done by Michael Port. He wrote several books about small business marketing, and he has developed some concepts that are different from many small business experts. He is a great speaker, very passionate and enthusiastic.

In this presentation, he gave you a very refreshing idea on what people hear about elevator speech. Many people hates giving elevation speech. Michael Port told you that you do not have to give them to be a good sales person. Instead, listen to what your customers needs and desires, tell them how your products and services can help them, and tell them what the results will be. Have a conversation with your customers and develop a relationship with clients. You do not need to use a pitch or feel you are selling something that they don’t need. Elevator speech is all about YOU, your customers don’t care about you, they care about what YOU CAN DO FOR THEM.

If you have a brick and mortal business, you probably know how important your business signs are. Many businesses spending a lot of money to build big, tall signs along the freeway to make sure their customers can find them easily. Those big tall signs bring in a lot of business for gas stations, restaurants, and hotels. They use their business signs to make sure their customers can find them when they need them the most.

Are you being Remarkable?

This video make you think about how to market your product or services in a new and creative way. Seth Godin is a famous marketer who wrote several books about marketing. In this presentation, he told his audience how to implement marketing to be successful - be remarkable, and people will spread the word around. He gave many examples to stimulate creativity and ideas.

Also, he mentioned something about niche marketing.. find a niche market that have a strong desire to hear what you need to say, care about what you have, and you market to them.