Business Marketing Advertising

Email marketing is become more and more popular. Not only online businesses are using email marketing, offline small businesses are using it as well.

I went to a pharmacy a couple of days ago, they asked me if I want to give them my email address so they can send me coupons when I check out at the cash register. I did.

Many people might worry about getting spam and they don’t want to give you their email addresses, but if you give them some benefits, they might give you their email addresses.

If you are thinking about cutting your advertising budget when the economy is bad, take a look at the news article below and think twice. Research shows that retailers who increase or maintain their advertising budget during tough time can come out ahead.

Test your advertising and marketing message. Certain message might trigger people to buy.

It is an interesting article.

Do you have a Website for your business yet?

Many small business still hesitate to have a website… they worry about web design, not sure what to put on the website, or simply do not have the technical expertise in making a website.

If you are still thinking whether you should get a website, see the news article to find out why you should market online, even if you are an offline business.

I came across this news article about 10 small business marketing challenges, I am sure a lot of small business owners can relate.

Do you want fries with that?

Upselling and cross promotion is a great way to increase your sales without spending more money on advertising and promotion. When I was working in a restaurant, the restaurant managers gave us a lot of training on how to upsell the customers.

You wonder why they put the beautiful, mouthwatering dessert tray right at the entrance of the restaurants? When you go to Olive Garden, the wait staff always ask you if you want free wine samples? When you go to McDonalds, they always ask you “do you want fries with that?” If you go to Starbucks, they probably ask you “Do you want some breakfast as well?”

How To Find Proven Marketing Ideas Small Business Can Use?

If you read any business marketing books, you will read about all the theories, or maybe step by step guides, on how to make marketing plans. Once you have a marketing plan, you will have to develop marketing tactics to use for your small business. How do you know any marketing ideas or tactics are effective for your small business?